Welcome to our forum for sharing ideas that inspire user-friendly design – a mix of commentary on design, lifestyle, customer experience and our own experiences.
I’m a big fan of ‘spatial’ user-experiences, so I’d like to acknowledge the State Insurance’s ‘Driver Reviver’ campaign I witnessed over Easter in a lay-by just south of Waipukurau.
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I've just completed a fantastic two-and-a-half week stay in Hanmer Springs, the highlight of which was the mountain biking.
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Last weekend I had a strange urge to resurrect my Zippo lighter. This was odd, because I haven't been a smoker for years. Could I put this urge down to the start of a mid-life crisis? A resurgence of my latent pyromaniac tendencies?
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I had a bit of a brand epiphany over the weekend, in Temuka, of all places. It all started when I collected my rental car from Budget at the Christchurch Airport on Friday evening. Awaiting me in the remarkably easy to understand rentals car park (10 points for sign posting usability here!) was a gleaming new Ford Falcon XR6.
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We’ve set ourselves the challenge of finding great user experience design examples out there in the big wide world and punking them with our shiny new brand!
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Random marketing genius. I found this bizarre promotion for theatre on the side of the pavement in Vivian Street, Wellington.
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A very Zen plumber once told me the key to plumbing is understanding that water always follows the path of least resistance.
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Ask any designer worth their salt and it’s one thing they’ll be unanimous on, designing a new identity for yourself is something of a challenge to one’s discipline as a professional design practitioner! So here we are, a national design communication practice repositioning itself to face an evolving market and exploitable strengths in our parent company. Our experience immense, our methodology robust. But can we actually eat our own dog food.
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